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Create Born Risky campaign for Channel 4. We Directed Idents, Bumpers, stings aswell as creating the copy to remind people about the channel's risk taking remit. The pyramid, the typography and logos were all created in camera. It's all real, if you look very closely you can even see some human finger prints. The Born Risky campaign used our red warning triangle to showcase the channels approach to programme making. Both the visuals and the writing reflect Channel 4 point of view. This job was creative collaboration between Grant Gilbert/DBLG and myself.

Client Channel 4 UK Agency 4 Creative