Rebranding project for UK broadcaster Channel 4. This was a collaboration between DBLG studios and SQUA. Who worked together from creative pitch through to final production. The new identity covers the on air design system, all moving parts of the Television channel. The Channel 4 logo is a very famous one in the UK. So messing with it or changing it didn't feel right, we wanted to find out how many different ways they could present it on air.
Client Channel 4 Agency 4Creative