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Rebranding project for UK broadcaster Channel 4. This was a collaboration between DBLG studios and SQUA. Who worked together from creative pitch through to final production. The new identity covers the on air design system, all moving parts of the Television channel. The Channel 4 logo is a very famous one in the UK. So messing with it or changing it didn't feel right, we wanted to find out how many different ways they could present it on air.
The OSP and opticals aren't just promos with a logo tacked on the end, they are the channel they're the bits that tell you when your favourite show is on, and the bits that tell you its an ad break so you can go have a cup of tea. These elements that play out dozens of times every day are now free to be playful, surprising, dynamic and ever changing.

Client Channel 4 Agency 4Creative