Rebranding project for UK broadcaster Channel 4. Developed the concept, with DBLG, for a creative pitch and saw the project through to final production. The new identity covers the on air design system, all moving parts of the Television channel.
The rebrand won lots of awards, was listed by the Design Museum in London as a design of the year, and drove numerous sponsorships for the channel as clients wanted to be associated with the new identity.
(This was a collaboration between DBLG studios and SQUA )