Pentagram Work Archive

Archive of moving logos and messages that I have done for Pentagram over the last 15 years. I have been lucky enough to work with Pentagram on many projects going back to 2010. There have been so many extremely varied projects to work on, from a very early campaign for YouTube to a campaign to get people to stop throwing gum in the street. My task is nearly always to investigate ways of making elements of their designs and logos move on screen in someway. The unique thing about them is that this has never been something that gets left to the end of the project and added to a list of deliverables, its always a big part of the creative development of the project, the movement and animations are always driven by what is right of the design or the concept.