Music on 4

Idents for Music on 4. Concept and direction of this branding project for channel 4 (uk) music content. Directed and created bumpers and idents that were about music and listening to music, and allowing the record players to animate the logo for the endframes. Initial plan was to record the sound design to vinyl and each ident would be shot as live with music bed playing gout. Client Channel 4 UK Agency 4 Creative